The Purpose Economy, Part 1: The Reciprocity Theory

Back in 2010, I left the movie business to work in digital and social media. I was fascinated by the accelerated growth of Facebook, YouTube and Twitter, and how they were disrupting the content industry. In the movie business, reliable A-list talent weren’t driving people to the box office anymore. But, Charlie Bit My Finger was getting … Continue reading The Purpose Economy, Part 1: The Reciprocity Theory

Practice Social RECIPROCITY, not Social MEDIA

As Gary Vaynerchuk so astutely pointed out in this video, “social media” is a misnomer. The word “media” makes brands think that they can still push out their messages and advertisements like they have for decades through traditional media, but now they’ll earn some kind of positive, “viral” reaction just for doing so through social media. Not the … Continue reading Practice Social RECIPROCITY, not Social MEDIA

Defining ROI of Social Media by Identifying Opportunities with Social Media

There is a lot of buzz about social media.  There is also a lot of noise. So, I’m never surprised when brands are confused and misguided about what the value is of participating in social media and how to begin.I came from the movie business where the trades analyze box office numbers like sports stats. … Continue reading Defining ROI of Social Media by Identifying Opportunities with Social Media

Social Media and the Reciprocity Theory

 rec.i.proc.i.ty / [res-uh-pros-i-tee] / n. mutual dependence, action or influence http://www.merriam-webster.com Newton’s Third Law of Physics I constantly contextualize and visualize information; it makes digesting that information easier.  Thus, I often think of social media in the context of Newton’s Third Law of Physics (for every action there is an equal and opposite reaction).  And, … Continue reading Social Media and the Reciprocity Theory