Practice Social RECIPROCITY, not Social MEDIA

As Gary Vaynerchuk so astutely pointed out in this video, “social media” is a misnomer. The word “media” makes brands think that they can still push out their messages and advertisements like they have for decades through traditional media, but now they’ll earn some kind of positive, “viral” reaction just for doing so through social media. Not the … Continue reading Practice Social RECIPROCITY, not Social MEDIA

Defining ROI of Social Media by Identifying Opportunities with Social Media

There is a lot of buzz about social media.  There is also a lot of noise. So, I’m never surprised when brands are confused and misguided about what the value is of participating in social media and how to begin.I came from the movie business where the trades analyze box office numbers like sports stats. … Continue reading Defining ROI of Social Media by Identifying Opportunities with Social Media

Social Media and the Reciprocity Theory

This post originally appeared here on Big Fuel’s blog Content to Commerce. —————————————————————————————————————————-  rec.i.proc.i.ty / [res-uh-pros-i-tee] / n. mutual dependence, action or influence http://www.merriam-webster.com Newton’s Third Law of Physics I constantly contextualize and visualize information; it makes digesting that information easier.  Thus, I often think of social media in the context of Newton’s Third Law … Continue reading Social Media and the Reciprocity Theory