Practice Social RECIPROCITY, not Social MEDIA

As Gary Vaynerchuk so astutely pointed out in this video, “social media” is a misnomer. The word “media” makes brands think that they can still push out their messages and advertisements like they have for decades through traditional media, but now they’ll earn some kind of positive, “viral” reaction just for doing so through social media. Not the … Continue reading Practice Social RECIPROCITY, not Social MEDIA