A Contrarian View on Innovation in Advertising & PR

With the revolution of media and technology disrupting the marketing industry, and business models altogether, marketers are trying to navigate through the storm. On the communications side, TV dollars are shifting to digital. But, digital ads aren’t nearly as effective nor transparent as we want them to be. The traditionally distinct and siloed roles of … Continue reading A Contrarian View on Innovation in Advertising & PR

The Purpose Economy, Part 5: Business Transformation

In Part 1 of this series, I discussed The Reciprocity Theory and introduced the need for brands to be purpose-driven. In Part 2, I discussed the foundational human behavior that underlies the purpose economy. In Part 3, I discussed what we can learn from technological revolutions. In Part 4, I discussed the socio-economic evolution that we’re … Continue reading The Purpose Economy, Part 5: Business Transformation

The Purpose Economy, Part 1: The Reciprocity Theory

Back in 2010, I left the movie business to work in digital and social media. I was fascinated by the accelerated growth of Facebook, YouTube and Twitter, and how they were disrupting the content industry. In the movie business, reliable A-list talent weren’t driving people to the box office anymore. But, Charlie Bit My Finger was getting … Continue reading The Purpose Economy, Part 1: The Reciprocity Theory