The Purpose Economy, Part 5: Business Transformation

In Part 1 of this series, I discussed The Reciprocity Theory and introduced the need for brands to be purpose-driven. In Part 2, I discussed the foundational human behavior that underlies the purpose economy. In Part 3, I discussed what we can learn from technological revolutions. In Part 4, I discussed the socio-economic evolution that we’re … Continue reading The Purpose Economy, Part 5: Business Transformation

The Purpose Economy, Part 1: The Reciprocity Theory

Back in 2010, I left the movie business to work in digital and social media. I was fascinated by the accelerated growth of Facebook, YouTube and Twitter, and how they were disrupting the content industry. In the movie business, reliable A-list talent weren’t driving people to the box office anymore. But, Charlie Bit My Finger was getting … Continue reading The Purpose Economy, Part 1: The Reciprocity Theory