Defining ROI of Social Media by Identifying Opportunities with Social Media

There is a lot of buzz about social media.  There is also a lot of noise. So, I’m never surprised when brands are confused and misguided about what the value is of participating in social media and how to begin.I came from the movie business where the trades analyze box office numbers like sports stats. … Continue reading Defining ROI of Social Media by Identifying Opportunities with Social Media